While I am a proud Irish man and I try to support as many Irish businesses as possible, I’ve always had an appreciation for the quality clothes and shoes that are made in Britain. When Nick at Loake Shoes Dublin on Wicklow St asked me would I like to collaborate with them, I knew it was an opportunity I couldn’t turn down.
I had always been familiar with Loake as I had seen their shoes featured on many of the magazines that I regularly read. Amazed by the apparent quality, I finally got a chance last December at the official store opening to look at these shoes. Let’s just say I wasn’t disappointed. They have an array of shoes to suit everyone’s taste and price points to suit most people’s budget.
Now to the most important bit! Which ones did I choose? If you follow me on social media, you’ll know that I chose the Brown Fearnley Brogue. It wasn’t an easy choice as the Navy Chelsea boots really took my fancy. Versatility won in the end as the brogues would go with a lot more items in my wardrobe. I have worn these a number of times since I’ve got them and I have to say that they are extremely comfortable and quite durable as they have survived unexpected trips where let’s just say you wouldn’t expect to wear your brogues (a trip to a cave!).
I was told by Nick that simple things like a regular polish and using a shoe horn will go a long way towards maintaining the life of the shoe. I was told that the back of the shoe is very much like the chassis of a car, if it’s bent or broken then it is pretty much useless. If the back of the shoe goes forward or bends, the rest of the shoe goes forward and puts it out of shape. I definitely learned something new that day!
This collaboration for me has been an experience. I have found out what it is like to own a high-quality pair of shoes and I won’t lie it’s something I could definitely get used to, as I found I took extra care of them. It goes to show that if you invest in something and look after it properly it is going to have a long life. Nick proved this as he said he has a pair of shoes older than the length of time some of his co-workers have been at the company. I also learned the importance of using a shoehorn. It is amazing how a piece of plastic can make a simple task of putting on a pair of shoes even easier while protecting the shoe at the same time. This is a lesson and a practice that all gentlemen should follow if they are not doing so already.
I would like to thank Nick for wanting to collaborate with me. Loake Shoemakers has been a brand I have admired for a long time, even more so when I found that they offer a repair service for your shoes. If you want to find out more about it click on this link here https://www.youtube.com/watch?v=yhGNHcwO9zI
Do you own a pair of Loakes? How do you find them? Let me know in the comments below.
*This is not a sponsored post, I received the pair of shoes in exchange for this blog post and social media coverage.